ETLs and refreshes restricting marketers
An ideal campaign process should be considerate of the goals, requirements, input, and timelines of each contributor, and allow teams to work in the manner in which they are most confident, comfortable and effective. But too many marketers are forced to compromise, finding their processes restricted and dictated by the shortcomings of their marketing tools and platforms. Process should serve the team, not the other way around. Personalization: Technology Lastly, let’s talk about Technology. Your marketing platforms and tools should be a fulcrum of enablement, a force multiplier, not a factor of limitation.Personalization requires that marketers know their customers, and knowing your customers requires Mobile Phone Number List data…a lot of data, from many sources, collected and updated continually. Merely having the data isn’t nearly enough. It’s the ability to quickly access and sift actionable insights from the data that allows marketers to deliver personalized messaging that maintains both the pace and context of today’s customer experiences. Many of the most familiar and trusted platforms struggle to meet the ever-increasing demands challenging the modern marketer. Data stored in older tablular structures (relational or otherwise), is inherently more difficult (and/or expensive) to store, scale, update and query than data in non-tablular structures, such as arrays. Most legacy messaging platforms use a SQL-based database, requiring that marketers either know SQL, or forcing them to relinquish control of their queries and segmentation to IT or Engineering.
http://zh-cn.faxlist.club/wp-content/uploads/2023/11/Mobile-Phone-Number-List.png
Lastly, these older platforms typically update their data via nightly ability to deliver messaging that is relevant and timely. Presenting Iterable By contrast, modern platforms such as Iterable, use more scalable NoSQL data structures, allowing for real-time data streams and API connections from multiple sources concurrently. Such data structures are inherently faster to segment and easier to access to drive personalization elements, significantly reducing the time and opportunity cost of building and launching campaigns. Built more recently than their more tenured competitors, most of these platforms also natively include or support multiple communication channels, such as email, mobile push, in-app, SMS, browser push, social retargeting and direct mail, empowering marketers to more easily deliver a single continuum of experience as consumers move their experience across brand channels and touchpoints.
頁:
[1]