Does Google trust
When backlinks are gained organically, anchor texts tend to diversify. Reliability One of the evolutions of Google was TrustRank. When that criterion was added to the algorithm, the search engine began to consider the trustworthiness of the sites in the ranking. So the closer you are to trusted sites, the more trustworthy you will be to Google as well and the more link juice you will receive. Trustworthy sites are those that help build a more secure and relevant website for the user. To evaluate your trustworthiness, consider factors such as domain age, use of security certificates, content quality, among others. Links from other pages to your website In link building, you can work with internal and external links.But it is important to know which one has more weight in Phone Number List the ranking. To understand, just think: Does Google trust more what the site says about itself (internal links) or what other sites say about it (external links)? What others say has more value, which is why backlinks from other pages tend to have more weight in the search engine evaluation . Links from your site to your own pages The links you insert into your own site don't carry as much weight as backlinks, but they help show the hierarchy of your pages to Google. Let's say you run a promotional .
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Marketing company and you have a super comprehensive blog post explaining what promotional marketing is. That post is important for your business, right? Then, other smaller posts can link to it, so Google understands that that main post is at the top of the blog hierarchy. Links from your site to other pages In addition, links within your pages that point to external sites also have a weight in the ranking. Google also evaluates whether you link to popular, trustworthy, and authoritative sites. It's kind of that idea of “tell me who you're with and I'll tell you who you are,” you know.
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