What are Korean people’s favorite department store Christmas decorations?

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First, we checked the various results that appeared when searching for ‘department store Christmas decorations’ through the intent finder. ‘Department store Christmas decorations’ intent finder result image First, the main period for search terms related to 'department store Christmas decorations' is concentrated from October, when the end of the year begins, to January, which is the beginning of the next year. Searchers have already started searching for Christmas places in October, two months before December, when the Christmas season begins in earnest, and continue to search in January when the season ends, showing that they have been interested in Christmas for longer than expected. You can see that you want to visit that place. ‘Department store Christmas decorations’ related keyword image So which department store are people searching for the most? The most searched department store through related keywords is ‘Shinsegae Department Store.’ The average monthly search volume is 516, and although it is a keyword that is intensively searched between October and January, the monthly search volume is relatively high.

Next is 'The Hyundai Department Store', with an average monthly search volume of 400. What is noteworthy here is that, except for the keyword ‘The Hyundai Christmas’, the top keywords are all keywords representing ‘Shinsegae Department Store’. It can be seen that people are searching  Special Data for the same department store, only the form of the keyword is different, so the place people are most interested in when it comes to Christmas decorations is 'Shinsegae Department Store', and it can be seen that the department store's Christmas decorations are the most popular. Search characteristics of ‘Shinsegae Department Store’ and ‘The Hyundai Department Store’ displayed through Pathfinder and Roadview Next, we used Pathfinder and Roadview to check what characteristics and journeys appear in search terms for each department store.





Shinsegae Department Store 'New World Christmas' Pathfinder result image First, in the case of Shinsegae Department Store, the feature was searching in relation to the lighting time of Christmas decorations. Shinsegae's Christmas decorations are in the form of a 'media facade' that decorates the entire exterior wall of the building with various lights and images, so it can be said to be a light show rather than a decoration. So there are a lot of searches for when this show starts. 'Shinsegae Christmas' road view result image When viewed through Road View, you can see that Shinsegae Department Store is being searched through searches related to lighting times. Through keywords such as ‘Shinsegae Main Store Media Facade Time’, ‘Shinsegae Christmas Period in Myeong-dong’, and ‘Shinsegae Lighting’, we are reaching the keyword ‘Shinsegae Department Store Christmas’. The Hyundai Department Store 'The Hyundai Christmas' Pathfinder result image Second, looking at The Hyundai Department Store, we were able to confirm that The Hyundai tree and teddy bear were the main keywords.