Why are KPIs for SEO determined

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Based on the above example KPIs , it can be concluded that the main goal of internet marketing is to generate high-quality traffic to your website. So it's time to get familiar with SEO knowledge if you haven't already.   As a rule, SEO effects are not visible very quickly - you have to wait for them from several weeks to even several months . However, this does not mean that monitoring progress should be put aside! On the contrary. It is worth establishing SEO KPIs from the beginning of cooperation with an SEO agency in order to optimize your campaigns and eliminate mistakes. Thanks to this, you will be able to improve your marketing strategy and verify your operating methods.


It is thanks to the implementation of key performance indicators that you can determine which SEO steps allow you to achieve business success and which inhibit it . SEO KPIs: what indicators to monitor? Let's move on to what KPIs you should monitor for SEO. What should you Email Data pay special attention to? SERP visibility A SERP is a web page displayed by Google in response to specific user queries. It is extremely important that your website is visible in search results. Using analytical tools, check the number of phrases for which the website is visible in the top 3, top 10 or top 50.




It is worth verifying both branded and non-branded phrases. Visibility for brand phrases Branded phrases are those that include the brand name . Keywords here include, for example, a specific product or service. We have two types of brand phrases: brand name, brand name + product or service sought. Visibility for brand phrases is useful in response to searches by users who are looking for opinions about a given product or service or simply want to check its availability on the Internet. As you probably guessed, positioning for brand phrases is of great importance for highly recognizable brands.