But what we know now is that small business campaign performance has taken a sudden turn as a result of this global pandemic. We’ve seen that global events often impact PPC performance, and COVID-19 is no different. As businesses change how they operate and people stay home more, the world reacts in real time to the ongoing pandemic—they turn to online searches and news to find answers to questions and solutions to new needs.
For some advertisers, these new searchers are driving new audiences to Bolivia WhatsApp Number find their way to the advertiser's website, and some are becoming new customers. For others, the results are not so good and strategies need to change. At WordStream, we’re surveying tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we’ll look at several industriesas COVID-19 spreads and disrupts normal life and business.
In the U.S., Google searches have changed but have remained largely the same. But over the past week, we’ve noticed that Google search ad impressions have begun to decline slightly — 7% below average. This isn't uncommon, especially during the holidays, but it's certainly not something many advertisers are expecting. What’s not common with the Google Ads click slowdown chart is the way searchers behave. As they flock to the SERPs,
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發表於 2024-2-20 14:11:02
