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The average length of words on competitor websites can give us an initial indication of how long our website should be. It's actually not the length itself that matters, but rather the content and density of the text. Nevertheless, it is helpful to have an approximate idea of ​​how long the text should be at least - with a density of content comparable to that of the competition. Then the creation of a headline structure and the listing of suitable sources begins in order to write suitable content for each headline. The headline structure is derived from the structure of the competitor web pages that already rank in Google, as well as the structure of the search hit list (SERP) itself.


When analyzing the search hit list, pay particular attention to snippets that go beyond the HK Phone Number regular organic search results. Snippets can be seen as an attempt by Google to highlight particularly important content or to supplement content that is not sufficiently discussed by competitors. Anyone who includes such content on their website can gain a competitive and visibility advantage. Featured snippet, evidenced by our customer Kuraray, and “People also ask” panel The SIHA process is clear, but each step is very complex in its complexity and must be carried out at a conceptual altitude. Keyword validation In order for the SIHA framework to be used, keyword validation must first take place.




This is a structured process to check the suitability of keywords. Keywords may be unsuitable if their performance values ​​are too poor, for example: Search volume too low Keyword difficulty too high It is also possible that a keyword is unsuitable in terms of content: If our customer cannot fulfill the search intent of a keyword due to its positioning, then we will not optimize for this keyword. Pipe dream or reality? Keyword validation is a reality check. The SIHA also gives us an idea of ​​the target group that is searching for the keyword. If the company for which we are writing the SEO text actually wants to reach a completely different target group, it also doesn't make sense to optimize for this keyword.