How to Prevent Negative SEO Impact?

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URLs moved or permanently modified A 301 redirect is done on the server side and tells search engines that URL A has permanently moved to URL B. Generally, this is your best choice. PRO TIP: Browsers often cache 301s due to their permanent nature. Remember to keep this in mind when dealing with your redirects. The role of the 301 The consensus is that a 301 redirect can pass 95% to 99% of the authority of an old page. While a visitor won't notice the difference between a 301 and a 302 redirect, web crawlers will see different signals. Be careful when setting up a 301 redirect that will not be permanent. If you intend to remove it, expect that the initial page will not be visible in Google's index for several weeks or even months. 302 redirection, temporary URLs The 302 redirect is also done on the server side and redirects users from URL A to URL B, while signaling to search engines that content from URL A has temporarily moved.


The role of the 302 By default, a 302 redirect does not pass any page authority from the old URL to the new one. These are rarely used, because in most cases you want to convey the authority of a page, and only a 301 will allow you to do that. GOOD TO KNOW : SEO specialists have Marketing List conducted research on what happens if a 302 redirect has been in place for a long time, say more than 6 months. They found that over time, search engines began to view the 302 redirect as a 301, due to its permanent nature. This also means that in this situation the 302 redirect will convey page authority in the same way as a 301 redirect. There are still a few cases where a 302 redirect is useful: Obviously, when a URL is temporarily moved to another When you want to redirect visitors to another page based on their location or language preferences.



Although this is not recommended by Google, it is a use case; For forms, 303 redirects! Once again, this type of redirection is done on the server side and prevents users from having to resubmit a form when they choose to “return to browser”. They should therefore only be used to manage form submissions. 303s play no role in SEO since search engines do not perform Post requests. Temporary 307 redirects, and permanent 308 The 307 redirect is a temporary redirect like the 302 redirect, except that it responds to the server using HTTP 1.1. Similar to using 302 redirects, a 307 redirect should only be used when content has temporarily moved to another URL.