How Do You Conduct a Brand Audit

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Whether you’re planning a brand audit to get known issues under control or simply want to make sure your current strategy is on point, the basic procedure remains the same. Keep an open mind, and see the process through to the end, even once you think you’ve spotted the issue. Thorough audits lead to healthy brands with staying power. Consider the purpose of your audit All brand audits have to start somewhere, and that should be with an honest assessment of why you’re planning an audit.

For example, is this a preventative audit you’re doing just to make sure everything’s on the up and up? Or are you concerned about something specific — like your social media reach or the functionality of your website? Then create a framework for ICTP Conference 2017 your audit that includes a list of topics to brainstorm with your team. Decide how you’ll go about addressing each issue and in what order you’ll tackle them. Remember, if you’re doing a complete audit, you should address: The strengths and weaknesses of your products. Your competitors and where you rank in comparison.



The functionality and purpose of your website. Your desired niche and target markets. What makes your brand different (e.g., pricing or service quality). Current and future marketing trends. Set clear goals for your audit Before you can figure out how well you’re doing in your branding efforts, you need to know what you’re hoping to achieve. So start by identifying your marketing goals and your priorities moving forward.