What channels to use to convey the message

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Customers increased, communication was widely developed, business market share expanded,... IV. Applying Maslow's hierarchy of needs increases efficiency in Marketing 1. Build Personas First, marketers need to clearly understand who the target customers are in their marketing strategy? When describing target customers clearly and in detail, it will help businesses visualize where customers are in the 5 levels of Maslow's hierarchy of needs , to know what their needs are. From there, come up with product and marketing strategies that satisfy their needs. thap-nhu-cau-maslow If the product serves the needs of eating and sleeping, the target customer must be at the first level of the pyramid: Physiological needs. Or if selling security products, customers are in the second need: The need to be safe. 2. Research customer needs to convey the message After identifying the target customer group that the business is aiming for, the next task of marketers is to research customer behavior, habits, and preferences. What factors do marketers need to understand that will influence their purchasing decisions? Is the price factor, preference factor or convenience, aesthetics of the product.


Identifying those factors will help marketers deliver messages Australia WhatsApp Number List that suit the needs of potential customers. 3. Design the message thap-nhu-cau-maslow After identifying their needs, marketers need to design messages to solve the following problems: Does the message that the business wants to convey address the needs they are interested in? Where should the message that the business wants to convey appear?  How to convince customers that your product meets their needs? For example : Vietnam Airlines has determined that its target customers are in the high-end segment and they always satisfy service, flight quality and bring safety to customers. That is also the message that this airline wants to convey. In contrast, Vietjet identifies its target customers as the affordable customer segment, so they serve normal travel needs at low prices. Vietjet chose for itself the simple message of being a low-cost airline. Maslow needs help businesses analyze customers to come up with appropriate marketing strategies to help increase marketing efficiency. Let's learn with Ori to come up with effective strategies.



Hopefully through this article, Ori has helped you understand Maslow's hierarchy of needs and how to apply it to achieve the best results in marketing. Thereby, you can apply and build an effective business strategy for your business. If you still have questions about Maslow's hierarchy of needs or issues related to Marketing, please contact Ori for advice. Conversion rate is one of the words most marketers know. This is an important evaluation factor in the marketing plan. This ratio helps businesses evaluate the effectiveness of marketing activities. So what is conversion? How is conversion rate optimization done? Let's find out more clearly with Ori in this article! Table of contents I. What is conversion? II. What is Conversion? III. What is the role of conversion rate? IV. Is high conversion really good for business? V. Conversion rate and sales/marketing funnel BECAUSE. What causes low conversion rates? VII. Ways to optimize conversion rate I. What is conversion? conversion-rate-la-gi Transformation is understood as a change in the nature of a certain entity, simply understood as shifting the entity from state A to state B.