In a customer journey map, details are set for each

mejbaul09

For more information about personas, please refer to the following articles: What is Persona? Explaining its meaning in marketing and how to set it up Create a customer journey map “Customer journey” is a concept that compares the process from a persona becoming aware of the existence of a product or service to purchasing or applying for it to a journey. By creating a "customer journey map" that visualizes the customer journey, you can extract keyword candidates from the persona's perspective.


Another benefit is that you can prevent keyword selection that is convenient for your company.  of the following phases, such as ``What to think and what actions to take'' and ``What are the specific keywords to use for searches?'' Super potential group: A group whose needs are  Special Data vague and who are unlikely to become customers. Latent layer: layer that is not aware of the product or service Prospect: A person who is aware of and interested in your product or service, but has no experience purchasing or using it.







Customer: Have experience in purchasing products and using services. Repeat customers: Customers who continually purchase products or use services. Analyze user intent for keywords The keywords extracted by creating a customer journey map are keyword candidates for SEO measures. We analyze search intent for each keyword from the following perspectives. What kind of troubles and concerns do people who search for this keyword have? What kind of products or services are you searching for? The important thing here is to think thoroughly from the user's perspective.