The sales lead generation funnel

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At first sight, it may seem that your potential buyers take a rather random approach to buying. Sometimes they make a purchase, and sometimes they don't. But this couldn't be further from the truth.

While each individual makes a purchase differently, there's still a process leading up to  buy phone number list  your buyer's decision. Marketers have developed the concept of a lead generation funnel to visualize the entire process and become capable of influencing it.

B2B companies need a lead generation funnel for the simple reason that, in most cases, a purchase takes a long time to develop. Research shows that 48% of companies say leads require a long cycle before purchasing.