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This video format provides so much more! Every one of your customers was challenged by something. They had a problem that they needed to solve and when YOU solved it, there was an emotional relief. That emotion captured on camera is something your competition can’t fake. It is a real competitive advantage. Buyers that want to experience what your customers have experienced have NO OTHER OPTION but to become a customer. That is the power of case study videos! Now where to put them! These should be used in as many places as possible.

Because they tell the story through the whole buyer’s journey, they are relevant to every visitor that matches your ideal customer profile that comes trying to solve their problem. Use case study videos on the home page, the associated product, or service pages, the philippines photo editor associated industry or market page, hell, even create a “success story” section on your website so they can live on their own section of your site. Trust me when I say that they can be that important and effective. If used correctly.



These 5 website videos will help you seamlessly deliver a perfect presentation of the information your website visitor needs to become a customer. They work as a system, each one connecting with a buyer at a different stage of their journey and giving them everything they need to move to the next stage. Used as a system and these videos will help you attract, convince and convert your ideal customers faster and more efficiently. Using a website video system like this will also help you improve the quality of the sales leads coming from your website.