Topics with Search Potential Preparing a content hub takes a lot of work so it’s a good idea to check if the chosen topic is being searched by users on as this will provide free traffic to your website in the long run. In the previously mentioned keyword search tool you can check the number of searches for your chosen topic. Or if you search for a certain phrase but rarely you can try combining it with other phrases. In you can check the traffic generated by popular websites for a given phrase. If there are many it's worth checking what other keyword phrases a given website targets and generates traffic from.
Suitably broad questions Check whether the chosen topic is broad enough for you to cover other sub-topics within it. I remember they can't be too broad so as not to have hundreds of topics. After all content hubs are simple websites. Themes that are not very photo retouching competitive in terms of are better to check for example the number of linking domains to top websites or the presence of big brands. This will at least give you basic information about. Select a subtopic in the content center. Related to this question Again a keyword search tool would be very helpful. You can use e.g.
Go to the Keyword Database section enter a given question click on the Questions tab. This way I get questions about the phrase positioning that internet users search for in that context. Pretty simple right? Now just choose the most important questions. You can do the same thing in or other keyword search tools. For example is a fun and free tool that after typing a given word displays various questions related to it. It's not perfect for Polish phrases but it will definitely point you to some good ones. . Competitor Phrase Enter a given phrase in a topic select a website e.g. see other phrases they rank for from the top.