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BOWWE was included at the start of the campaign, among other tools, launching the promotion simultaneously. Then our tool was also included at the very end of the campaign, this time individually. In order for your products to be included in such an email from Appium, certain conditions must be met, including a minimum of product reviews on their platform. BOWWE excerpt from the Appium newsletter BOWWE excerpt from the Appium newsletter Banner, carousel and search results play the most important role out of all the places mentioned. However, to properly select effective graphics for them, it's a good idea to quickly insert potential graphics into the places where they will appear during the campaign (carousel, search results, product page).

Don't choose graphics hastily - we used the findings from the competition's research and selected photo editing servies the graphics based on that. Main image of BOWWE during the promotion on Appsumo Graphics we promoted BOWWE during the campaign New BOWWE main graphic for Appsumo campaign New graphics, which should have provided us with greater clarity ) Set the appearance of text content using AppSumo In preparation for creating a product page on AppSumo, you will receive an AppSumo Content Form. It contains separate sections to fill out about the product that will be used to create the final text for the product page.



AppSumo determines the final appearance of the text; this content is edited by platform copywriters who ensure that your product description is interesting and matches Appium's communication style. Excerpt from BOWWE description on Appsumo Excerpt from BOWWE description on Appium. ) Supplement the product description with additional graphic materials The description on the product page in Appium includes text and additional graphics. These can be simple graphics or gifs that show the functionality included in the product description. In the case of BOWWE, we decided to use interactive graphics.