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Yet, particularly in Japan, I see so many poor landing pages. These landing pages fail to garner users’ attention and fail to convert visitors into customers. Many businesses don’t realize that they are losing customers every day. What is a Landing Page? In short, a landing page is the first page visitors see when they “land” on your site. Visitors can come from a number of different places different places. Direct: Maybe the user heard about your website, or have your business card, so they typed your address directly into their browser. Search: Maybe the user performed a search on Google or some other search engine, then saw your website listing, and clicked on it to land on your site.
Referrals: A user may have been referred to your site via a rd party site. Some exa Guangdong Mobile Number List mples are directory listings, yellow pages, social or other people’s blogs. Social Mentions: Mentions or shares on Social Networks like Facebook, Twitter, Instagram, Line and more. Paid Advertising: Advertising can be from search listings, or on display ads you see on common sites like CNN. Advertising on Social Networks is now popular as well. The key point is, when a user visits your site for the first time, they probably have some mild idea or an inkling of what your service can do, but they may not be sure. As an online marketer, your goals is to empathize with the user’s problem, and provide a solution that they are interested in, then get them to take the next step.
There is a common fallacy that the landing page MUST be the home page of your site. In most cases, that is not true. If your website site sells a single point product, or solves one particular problem, then treating your home page as the landing page is probably OK. But if you have multiple products or services, then it’s best to have landing page per service. Then you can focus on the user’s exact needs. Need help with creating landing pages? Well, your entire online business. Execute it poorly, and you may have no online business at all. You have just to seconds to describe a problem that resonates with your audience, describe how your service is the right solution, then convince them to take the next action. Yes, you need to do all that in a matter of seconds. Web users these days especially the younger set are very impatient.
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