Targeted traffic Since long-tail keywords tend to be very specific

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long-tail keyword “vegetarian sushi recipe” only generates 1.79 million search results: Long tail keyword example This represents a 99.57% reduction in the number of sites you will be competing with to be on the first page of Google. The same thing happens if you look at the Keyword Difficulty widget for each keyword in Semrush. “Sushi” has a difficulty of 64%: Keyword overview, keyword difficulty Its pretty hard. But “vegetarian sushi recipe” has a difficulty of only 22%: Keyword overview, low keyword difficulty.

the person using that keyword in Google is likely South Korea WhatsApp Phone Numbers about to make a purchase. For example, take the keyword “SEO software”: Keyword overview, high keyword difficulty Someone searching for this term is about to make a purchasing decision. Even if she is still researching which software is best. On the other hand, a keyword like “SEO” is extremely vague: Keyword overview, maximum keyword difficulty This internet user is probably doing some preliminary research on SEO in general. He may be months away from finding software to help him with his SEO strategy. Cheaper PPC campaigns If you use Google Ads, long-tail keywords can also help you maximize your advertising budget. For what ?




Many high volume keywords have a high cost per click. Also, as we just pointed out, these types of generic keywords don't convert very well. In contrast, long-tail, low-volume keywords are highly targeted. Which means they can have a higher conversion rate. Plus, they generally have a lower CPC. It’s a win-win PPC choice! The main disadvantage of focusing on long-tail keywords is that you have to rank for several of them in order to get the same traffic as you would with a single head term. Number of searches for long-tail keyword How to Find Your Long Tail Keywords Here are some proven strategies for finding long-tail keywords for your website.