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If a user is ready to convert but just seeking an extra boost of value from your brand offering, an email can make that difference. Amplifying your optimized product and category page content is a great way to show proof of brand authority and close a deal. You can repurpose content by summarizing main selling points, re-iterating calls to action (CTAs), and linking back to the money-driving URL within your email. As you take stock of your SEO website assets, you may want to organize your content opportunities by which stage it will nurture in the sales funnel for your different converting audiences. You might ask yourself: What does a user need to hear/see to make a final decision? If your existing content assets support a user through this consideration phase, include them in your email copy! An example of this in action is utilizing an optimized product page’s content to streamline product education and promote head-turning advantages.
Microsoft mouse product email promotion Email marketing campaign ideas for Belgium Phone Number Data money-driving content include: Content highlighting product descriptions Pricing information and featured offers Packaging, shipping and/or loyalty programs Reviews and social trust signals Not sure you have optimized money-driving website pages? WebFX can help. 2. SEO amplification of informative content Likewise, when your sales cycle requires more convincing than hard CTAs and product info, your informative website content can nurture the decision phase of new leads. Your technical or informative content becomes an asset for your email marketing toolbox. Summarizing and linking to informative content in your emails is a fantastic method to earn trust and establish brand authority against your competition.
You can engage in this tactic by streamlining long-form guides in your emails, spotlighting how-to content pieces with shortened instructions, and bolding FAQ content that decision-makers would benefit from learning. Email marketing campaign ideas for informative content include: solution information Informing how the solution will benefit the user or others Reasons to increase the need for the product/solution Trending examples of application Need more informative assets across your digital landscape? WebFX can help. 3. Paid advertising copy and promotions Your paid advertising performance can tell you who to contact and what to share. Based on your top-performing ad campaigns through social media or search engines, select the most engaging creative assets to repurpose.
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發表於 2024-3-3 14:51:11