|
Data Studio: data visualization at the service of your strategies Data Studio is a data visualization tool made available free of charge by Google. Data visualization allows you to generate effective reports: It translates complex data from different sources and platforms (Google Ads, Google Analytics, etc.) in a simple, intuitive and pictorial way. It is an essential decision-making tool. To find out more about data visualization, you can consult our white paper "How will data visualization change your daily life as a marketer?" Data Studio offers many advantages for effectively managing your campaigns. Its main advantage is visual: the data is presented in the form of graphs or tables that are easy to understand. At a glance, you have access to important information . You know which actions achieved good results or not.
This allows you to easily determine which points still require optimization. Its other advantage Korea Phone Number Data is that it allows you to adapt the KPIs according to your needs : you follow the indicators relevant to you. With automation, your reports are always up to date with the most recent data, no matter how quickly you choose to generate them. With data visualization, you have access to a dashboard that is . It's a real time saver. If you have launched a marketing campaign to promote a new range of dietary supplements, you can obtain a simple display of results on the KPIs that interest you. For example : How many people saw your campaign? How many of them subsequently made a purchase? Among your audience, which specific profiles made a purchase after seeing your campaign? Everything is displayed visually, and the most important data appears first for immediate understanding.
3515462 Campaign Optimization: 4 Effective Strategies Google Analytics allows you to collect a lot of data. Data Studio will help you analyze and present them effectively. Now discover several strategies to exploit this data and optimize your campaigns. #1 – Optimization with margin strategy Here, it’s about increasing the value of each conversion achieved . For example, in the case of a site selling food supplements, this will be: Analyze the most frequently performed queries on search engines. Check if the budget allocated to the promotion of food supplements corresponding to these requests is consistent.
|
|