How to use Instagram Stories ads to grow your brand

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Instagram Stories were one of the app's most important additions. More than 500 million people are using Instagram Stories every day, according to statistics. There is a huge opening for companies to interact with people, obtain qualified leads and promote their products and services in this way. However, you can only reach your existing audience with organic Stories. Therefore, creating and using Instagram Stories ads is your best choice to reach new potential leads. And that is precisely the topic we will address here. Let's get straight to the point now! What are Instagram Stories ads? If you're running an ad on Instagram, it can appear in four different places: in the user's feed, in Stories, on the Explore page, or in Reels. Instagram ads created with the intention of appearing in Stories can be photos, infographics, or videos that are vertical and have an aspect ratio of 9:16. In them, it is also possible to embed links and build clickable stories, allowing marketers to create conversion strategies at the end of the marketing funnel. The return on investment for this type of advertisement has been shown to be higher. At first glance, in many cases it can be difficult for users to differentiate between organic content and ads on Instagram Stories.

Just like organic content, ads are full-screen and vertical, but when an ad is made, the word “sponsored” is displayed below your username. Video ads will play for up to 15 seconds, while image ads will play for up to 5 seconds to each user. Ads on Instagram can be scheduled to run at certain times and for as long as you want, unlike a regular Instagram Story, which disappears after 24 hours. Ads on Instagram Stories that are static for more than 5 seconds will be split into multiple cards and shown in quick succession. Instagram will ask users if they want to continue watching the ad after pausing it Industry Email List if the video lasts longer than 15 seconds. Instagram Stories Ad Goals To get to your CTA, users will need to click the link button. Based on the nature and objectives of your advertising campaign, you must choose the best destination for your links. Consider whether your goal is for customers to buy what they see in the campaign, whether you want them to fill out a form or watch a video clip. Your Instagram CTAs can be defined based on your campaign goals and objectives. There are currently seven advertising goals available on Instagram for businesses to choose from.



Are they: Brand awareness: for companies that want to increase brand awareness and find potential customers who might be interested in their products Reach: that as many people as possible see your ad. Video Views: Looking to increase views of a video Conversions: Seeking valuable actions like purchases or signups to your app or website App Downloads: Drive app downloads by directing users to the appropriate app store Lead generation: Collecting potential customers’ contact information, such as email addresses and phone numbers, using online sign-up forms. Traffic: increase the number of people visiting your website To choose your goals and run ads directly in Stories, you'll need to create and run ads through Goal's Advertising Manager . What you need to know about Instagram ads in Stories Now that you have a basic understanding of Instagram Stories advertising, we can move on to discussing its technical details. Here's a quick summary of all the guidelines you need to follow when creating an Instagram Story ad, including the size limit. Keep in mind that the requirements for Instagram Sponsored Stories are the same as for regular Stories.