Flexibility Color settings should not be static

shafi654@gmail.

Avoid overlap with competitors and ensure that your brand color is sufficiently different from competitors to create a unique point that users or consumers can remember. Live brand characteristics, thereby improving the recognizability of your own brand, so that consumers can quickly associate your own products when they see the brand color. For example, the difference between Luckin and Starbucks *Pictures come from the Internet . Based on the needs of brand promotion or product needs, a certain


color tolerance or redundancy needs to be designed. Afghanistan WhatsApp Number Or consider the application of multiple scenarios in advance at the beginning of the design to ensure that the brand has high flexibility in different time periods and different scenarios. For example, the brand characteristics of Apple, the design of the brand logo will change every year at the brand conference, and the brand tone will also have a specific design. *Pictures come from the Internet Differences in industry applications of color There are certain cognitive barriers to the direct use of colors between industries.





Of course, this perception is not inherent, but is caused by the influence of the environment over a long period of time. For example, a merchant selling gold or a catering merchant. It is unlikely to set the brand color to a cool color, and technological companies are less likely to set the brand color to bright red. The cognition of color will be directly imprinted on the human brain, and the same is true for the color barrier in the industry.