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Budget doesn't match There are also failures where the budget for listing advertisements does not match. You are bidding on highly competitive keywords with a small budget. The budget setting is too low and it disappears at the critical moment. Inappropriate budget allocation costs extra money Mistakes like this are common even in large companies. Your budget will run out during times when users are most active, and if your ads aren't displayed, traffic and conversion rates will drop. It is very important to work backwards from your budget to find the best strategy. Title and description are not optimized There are often failures where the titles and descriptions of listing advertisements are not optimized.

mediocre title Explanation text that does not understand the content The title or desc Laos Phone Number Data ription does not match the transition destination If you don't fully convey the features of your product or service, your target audience is unlikely to click on it. It may also lead to clicks by people who are not your target audience. Titles with common words will reduce your click-through rate. Knowledge of sales copy is required to create titles and descriptions that get clicks. Inappropriate link destination There are many failure cases where the transition destination of the listing ad is inappropriate. Displaying the top page of the company website The destination link is broken Layout breaks when viewed on smartphone Unrelated ads are displayed at the transition destination Page loading speed is extremely slow If there is a problem with the destination, the chances of conversion are low, no matter how high the click-through rate.



For example, if the text is cut off or the product image is displayed small when displayed on a smartphone, the target will feel distrustful and stressed. Even if they come in, it will cause them to leave. Displayed with useless keywords There are also failure examples where keywords unrelated to the product are displayed. Entering keywords based on your imagination Not being able to utilize negative keywords not using tools For example, let's say you want to sell facial cleansing foam through a listing ad. In this case, if you search with broad match, your ad may be displayed for all search queries that include the keyword "form". If your ad is displayed for keywords such as "foam roller" or "foam mat," it will likely cost you extra money.