Below I will give you tips on how to create microcontent

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The information about the uncomplicated unsubscription takes away the fear that the user's inbox will forever be filled with unwanted advertising emails. Example snippet optimization As mentioned above, snippets are also part of microcontent: on the Google SERPS they represent a teaser text for your landing page. As Felix has already shown in his article on landing page optimization , you can achieve immense success if you do this turns the right screws: Result of a snippet optimization Ranking boost: This is what it can look like if you have tweaked the snippet text a little - you should definitely keep the needs and demands of the target group in mind.


In the case of one of our customers, the use of unique selling points resulted in more Special Data users clicking on the search result. On the other hand, the reference to a discount campaign worked wonders. Below I will show you what is important if you want to create effective microcontent using examples. Tips for effective microcontent on your landing pages Just text straight away? Unfortunately it's not that easy.  for your landing pages and what you should keep in mind. First of all: What makes effective microcontent? Before you start creating microcontent for your landing pages (or have it created), you need to be aware of what actually makes effective microcontent.




Effective microcontent arouses curiosity creates transparency speaks the language of the target group (and your brand!) conveys authenticity Microcontent is, in a sense, the voice of your company . On the web, text fragments contribute to how your brand or shop is perceived: serious or hip? Traditional or innovative? Ingratiating or confident? 1. Consider the needs of your target group Microcontent can pursue different strategies to create the desired effect. It is always important to know the nature of your target group .