The conversion rate is thus maximized

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Marketing automation therefore also saves salespeople time: they only focus on the most qualified leads . Read also: What is marketing automation? Understand everything in 5 minutes of reading 10. Measure, analyze, adapt When it comes to sales enablement content, one of the best ways to measure the impact of your efforts is to get feedback directly from your sales team. Get closer to your salespeople to find out what works and understand how prospects react to your content.

For content published directly on your site, analyze the different Chinese Malaysia Phone Number List key indicators available to you: number of visits, number of downloads, duration of the visit, bounce rate, etc. Read also: What KPIs should you follow in your inbound marketing strategy? Also keep an eye on the length of the sales cycle as well as the conversion rate of prospects into customers. While these metrics aren't just related to marketing content, they can provide valuable insight into how your sales enablement strategy contributes to your company's acquisition goals.




To conclude… Many companies use marketing content to generate more traffic to their website and increase their notoriety. Content indeed represents a powerful lever: by accompanying visitors through the conversion funnel, they guide their thinking in a way that encourages them to purchase. However, the role of content does not end when leads move into the decision phase . Marketing content is indeed particularly useful and effective in the post-funnel phase, to help salespeople finalize the sale.