Develop strategies to respond confidently to criticism

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You can integrate these at key points in your shop or on your website. Such trust elements (i.e. elements that generate trust) are particularly well noticed in the header or footer area of ​​a website - and they are also visible on all subpages. But also use the seals on the product pages or in the shopping cart and checkout of the purchasing process . Trust elements are particularly effective in strengthening user trust in these sensitive areas. Seal from rating providers in the online shop With the seals of well-known rating portals (like here in the footer of uhrinstinkt.de), online shops strengthen the trust of their customers.

Rating stars in the rich snippets Google allows you to display product reviews in search India Car Owner Phone Number List results and thus increase the click-through rate. In the so-called rich snippets (snippets with additional information) you can, among other things, display rating stars from 1 to 5. Google usually uses the average of all reviews submitted for a product. Show product reviews in Google search results Rating stars in rich snippets arouse user interest. Important: reviews must relate to a specific product (not the company itself). You can find out more about this directly on Google .



Dos & Don'ts at a glance Customer reviews have become an integral part of e-commerce and will probably become even more important in the future. Finally, get an overview of what is important when it comes to product reviews: Instead of fearing negative reviews, you should see them as valuable feedback from your customers. Develop strategies to respond confidently to criticism. Deleting or faking customer reviews is taboo. Instead, get real reviews from your customers. With the help of reputable rating platforms, you can increase user trust in your shop. You can display product-specific reviews in Google search results and thus increase the click-through rate.