Shah was booming with his OnStartups website

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It was at that time that he entered MIT, already with a success in his bag and ready to start Hubspot with his future colleague Brian Halligan. Sow your ideas to reap the fruits Shah's early experience as an entrepreneur already showcased the maxim that would guide his business activities in the future: the idea that seeds need to be planted in fertile soil before the fruits can be harvested. Hubspot itself is an example of this. The company was born from the perception that companies and startups of the time did not find an environment conducive to development. Halligan was already an angel investor at the time and noticed that the startups he backed were running into difficulties selling their products, unable to use the marketing techniques that used to work.

At the same time, Shah was booming with his OnStartups website, with Loan Phone Number List more readers and views than companies with more contributors and a much larger marketing budget. Together, the duo realized that consumers had changed and no longer wanted the disruptions of outbound marketing, but instead needed the help that only inbound marketing could provide. However, being able to gather all the necessary tools to create a good Inbound Marketing strategy was too difficult a task. The solution to this would come from Shah's programming skills, who would create a CRM , a software capable of bringing together all the functions necessary for a successful Inbound Marketing strategy .



Before they could offer the product that would allow other companies to grow, the duo realized that they needed to take care of their own plantation. ADVERTISEMENT That's why Hubspot's first job was its own blog. Even before having the software ready, before prospecting the first client or investor, they were feeding a blog full of quality content. First they prepared the land, then they planted the seeds; and with this the fruits came soon , since the company did not take long to grow a lot; However, they did not stop there, but continued to sow more and reap more.