Once you have generated a lead

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Improve your income. Definition and Importance of Lead Generation To begin, it is important to understand what a lead is. This is the English term for the contact of a potential customer (which can also be called a prospect). A lead is therefore a commercial lead that can be generated via different means, for example through downloading a white paper or registering for a webinar. Note that we generally talk about lead generation in a B2B context. It is essential for businesses to have a lead generation strategy in place to expand their customer base and increase sales opportunities .

And therefore collected information on a contact who Cambodia WhatsApp Number Data corresponds to your target, it is important to nurture them to move them forward in the conversion funnel. Conversion funnel (source: Comexplorer) Nurturing therefore consists of providing your leads with high value-added content in order to help them advance in their maturity. This is where emailing comes in. Nurture your leads via your email campaigns Emailing is the most effective way to maintain and grow lead interest until they are ready to purchase one of your products or services. First of all, it is important to emphasize here the importance of obtaining the consent of each of your contacts before sending them nurturing emails.




Indeed, the legislation stipulates that the consent of the recipient is essential in the logic of prospecting by email. Before nurturing your leads, make sure that people have explicitly given their consent to be contacted when their email address is collected (via a checkbox at the end of a form, for example). Now that you have that in mind, we can move on. First of all, make sure you choose an email service provider that offers email automation functionality. The latter will allow you to design predefined scenarios to automatically send a series of messages , also called workflows, to your list of leads. Thanks to an email automation solution, you will be able to save valuable time by automating repetitive tasks.